<p>Hello {contact_firstname} {contact_lastname}<br><br>Unfortunately, your most recent invoice payment for <strong>{subscription_name}</strong> was declined.<br><br>This could be due to a change in your card number, your card expiring,<br>cancellation of your credit card, or the card issuer not recognizing the<br>payment and therefore taking action to prevent it.<br><br>Please update your payment information as soon as possible by logging in here:<br><a href="{crm_url}/login">{crm_url}/login</a><br><br>Best Regards,<br>{email_signature}</p>